As a professional, your reputation is your most valuable career asset. Whether you're climbing the ladder at your current company or seeking a new job, in today's fast-paced work environment, you must proactively and continuously position yourself for success. Your credibility, visibility, personality, and personal style all make up your brand. Build and nurture your personal brand and you'll make yourself a must-have, can't-fail professional-and you'll do it without having to be someone you're not. Career Distinction outlines the proven personal branding process and provides case studies of successful professionals that will help you not only survive, but thrive, in today's dynamic and ultracompetitive workplace. You'll learn to manage your brand with innovative tools that enable you to differentiate yourself and stand out from your peers. In this definitive step-by-step guide, career and personal brand management experts Arruda and Dixson show you how to: Brand yourself for career success Determine how others perceive you Develop your unique value proposition Define your target audience Tell your brand story Express yourself clearly and consistently Build and manage your online identity Stay on-message and on-brand every day Increase your "career karma" The increasing pace of change in the business world gives you less time than ever to make your professional mark. Career Distinction demonstrates how to express who you are and the value you bring to your organization-branding you as an indispensable, memorable, and unique professional. Success takes more than just hard work; brand yourself and watch your career soar.