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Conversations That Sell

Audiobook (Includes supplementary content)
Today's buyers want more from sales professionals than a simple consultation. What they're hungry for are meaningful, collaborative conversations built on mutual value and trust, that result in a Win3...where they, the seller, and the organization, achieve a winning outcome. Conversations That Sell introduces sales professionals to the collaborative conversation skills they need to capture the buyer's attention and secure business. Based on the author's five-step sales system, What's in It for Them (WIIFT)-Wait, Initiate, Investigate, Facilitate, Then Consolidate-the audiobook shows listeners how to:
  • Prepare for an effective sales call
  • Identify sales opportunities and the factors that drive buyers to act
  • Adjust their approach to the type of buyer-Achievers, Commanders, Reflectors, and Expressers
  • Make conversations flow easily
  • Address problems, opportunities, wants, and needs
  • Work through objections
  • Advance and close sales
  • And more Packed with valuable tools and examples, salespeople in all industries will discover how to increase their short- and long-term sales success by keeping the focus of every conversation where it belongs-on the buyer.

  • Expand title description text
    Publisher: Ascent Audio Edition: Unabridged

    OverDrive Listen audiobook

    • ISBN: 9781469024592
    • File size: 197622 KB
    • Release date: April 1, 2013
    • Duration: 06:51:42

    MP3 audiobook

    • ISBN: 9781469024592
    • File size: 197643 KB
    • Release date: April 1, 2013
    • Duration: 06:56:41
    • Number of parts: 6

    Formats

    OverDrive Listen audiobook
    MP3 audiobook

    Languages

    English

    Today's buyers want more from sales professionals than a simple consultation. What they're hungry for are meaningful, collaborative conversations built on mutual value and trust, that result in a Win3...where they, the seller, and the organization, achieve a winning outcome. Conversations That Sell introduces sales professionals to the collaborative conversation skills they need to capture the buyer's attention and secure business. Based on the author's five-step sales system, What's in It for Them (WIIFT)-Wait, Initiate, Investigate, Facilitate, Then Consolidate-the audiobook shows listeners how to:
  • Prepare for an effective sales call
  • Identify sales opportunities and the factors that drive buyers to act
  • Adjust their approach to the type of buyer-Achievers, Commanders, Reflectors, and Expressers
  • Make conversations flow easily
  • Address problems, opportunities, wants, and needs
  • Work through objections
  • Advance and close sales
  • And more Packed with valuable tools and examples, salespeople in all industries will discover how to increase their short- and long-term sales success by keeping the focus of every conversation where it belongs-on the buyer.

  • Expand title description text
    • Details

      Publisher:
      Ascent Audio
      Edition:
      Unabridged

      OverDrive Listen audiobook
      ISBN: 9781469024592
      File size: 197622 KB
      Release date: April 1, 2013
      Duration: 06:51:42

      MP3 audiobook
      ISBN: 9781469024592
      File size: 197643 KB
      Release date: April 1, 2013
      Duration: 06:56:41
      Number of parts: 6

    • Creators
    • Formats
      OverDrive Listen audiobook
      MP3 audiobook
    • Languages
      English